Request an auditHow AI assistants talk about your hotel.
And how you make sure they get it right. No promises, just measurement.
And how you make sure they get it right.
The guest asks. The AI answers.
More and more guests plan their trip by talking to an AI assistant. Instead of typing in keywords, they ask a question and get a recommendation. Often that one answer is enough for them to decide which hotels to look at in the first place.
Guests ask an AI assistant a question and get a recommendation. Often that one answer is enough.
If you are not mentioned, you are out.
An AI answer names only a few hotels. If yours is among them, it makes the shortlist of a guest who has never been on your website. If it is missing, you will never know. Nobody turns you down, and there is no lost booking for you to see. The guest simply never came.
If your hotel is missing from the answer, you will never know. The guest simply never came.
AI visibility can be measured.
AI visibility means how often and how well an AI assistant mentions your hotel when guests ask for one like yours. You cannot guess that, but you can measure it. We ask the assistants exactly the questions guests ask and count what comes back.
How often and how well do AI assistants mention your hotel when guests ask for one like yours? That can be counted.
What a measurement looks like.
This is what a baseline measurement looks like. Yours will show your own numbers.
Not once, but 81 times.
AI answers vary from one query to the next. That is why a single screenshot tells you nothing. For each hotel we ask 27 questions, in German, Italian and English, on ChatGPT, Gemini and Perplexity. That makes 81 answers per measurement.
We also ask control questions that we never work towards, so we can see whether an improvement is real or down to chance. Every measurement uses the same fixed questions, word for word, so the results are comparable month after month.
27 questions, three languages, three platforms. Plus control questions.
Mentioned, not advertised.
An AI recommendation is not a paid ad slot. It comes as the answer to the guest’s question, which is exactly why people believe it, long before anyone opens your website. Our job is not to advertise you. It is to make sure AI assistants understand your hotel, place it correctly and mention it of their own accord. As it happens, the same work helps on Google too.
An AI recommendation is not an ad slot. People believe it. So our job is to make sure AI assistants understand your hotel and mention it of their own accord.
Every task with an acceptance criterion.
The measurement becomes a specification. Every task is listed with its location, the reason for it, its priority and a clear acceptance criterion that shows anyone whether it is done. Your agency can implement it directly, or we can take it on.
The measurement becomes a specification: every task with its location, priority and a clear acceptance criterion.
Make the key facts machine-readable
Acceptance criterion: The technical scan shows Schema.org as “OK”.
A dedicated page per topic, in three languages
Acceptance criterion: The question has its own page in each language, with the question as the heading.
Claim your listings in directories
Acceptance criterion: The source carries a listing for your hotel.
Day 0, 30, 60, 90.
In the end, it is up to the platforms whether your hotel is mentioned more often. The same measurement after 30, 60 and 90 days shows whether anything has changed. Same questions, same languages, no adjustments to the measurement itself.
The same measurement after 30, 60 and 90 days shows whether anything has changed.