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What the audit covers.

We ask AI assistants the questions guests really ask, in German, Italian and English, and count how often your hotel appears in the answers. The audit is not the end result but the starting point.

We ask AI assistants what guests ask, in three languages, and count how often your hotel comes up.

What you get

Six angles, one plan.

We look at your visibility and that of your competitors, at the sources outside your website and at the website itself. The result is an implementation plan that either your agency or we can start on straight away.

Your visibility, your competitors, external sources, your website. The result is a plan you can act on straight away.

AI visibility · Hotel Example · Pustertal
Example · day 0
Visibility01

How visible your hotel is today

ChatGPT
50%
Gemini
42%
Perplexity
25%
Competitors02

Who is mentioned instead

Hotel A
10
Hotel B
9
Hotel C
9
Your hotel
6
What AI says03

How the assistants describe your hotel

“Family-run hotel in the Pustertal valley, quiet location, heated outdoor pool, 1.2 km from the slopes.”

Spa 6/6Families 6/6Ski 5/6
External sources04

Where AI gets its answers from

✓suedtirol.infolisted
✓Booking.comlisted
?Hotels.comnot listed
!Google profiletown differs
Your website05

Whether AI can read your website

18/ 25
to do: Schema.org
Plan06

What exactly needs doing

Key facts machine-readablehigh
Page per topic, 3 languagesmedium
Hotels.com listingmedium
One of the questions we askEN

“Which spa hotel in Olang would you recommend?”

Nothing. The visibility audit is free and without obligation.

The name of your hotel and the town. We measure everything else before we meet.

We talk you through it and answer your questions, ideally at your hotel, otherwise by phone or video call.

AI answers vary. Only repetition gives a reliable picture, which is why we ask every question several times, in three languages and across several assistants.

The same work helps on Google too. Accurate details and structured data work for both. AI visibility is an additional channel, not a replacement.

Then this is a good moment. Your agency can build the specification from the full analysis straight into the relaunch.

No. We do not build websites. We measure and plan. Your agency does the work, or we do if you prefer.